Ellie (Pearls) posted a blog with an embedded video from a Dove commercial, as her blog was about advertising. I knew of another video from Dove, called "Onslaught" that argues that girls (note the usage of young children/innocence in the video) are exposed to too much advertising that will make them lower their self-esteem; advertisements that have beautiful, skinny, tanned, etc. women. Check out the video, its just over a minute long.
Do you think that the advertisements shown in the video are a realistic represenation of advertisements that young girls/children would see on a daily basis?
Dove is clearly arguing that this is a problem. But if you worked for one of the ad agencies that produced such advertisements, do you think you would see this as a good or bad thing that there is so much exposure, regardless of how old the audience is that sees your advertisements?
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Some good ideas here, especially your attn. to language. I wish, though, you had looked critically at the source of the video. Why would a soap co. make what might be seen as essentially an attack on beauty products that their competition(?) is making? Are we really to take them as altruistic?
ReplyDeleteCheck out this link, e.g.: http://www.youtube.com/watch?v=g756M_C9CEk
But yes, I see what you mean.
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