Recently, the American Girl company (owned by Mattel, the makers of Barbie) came out with a new doll named "Gwen Thompson". Gwen looks like all the other American Girl dolls, and also comes with books about her "life". But this Gwen did not grow up in an interesting time period--she's the limited edition doll for 2010. And she's homeless.New York Post has an article that bashes this idea, saying that this tells young girls that "men are bad. Fathers abandon women without cause. She's also telling me that women are helpless. And that children in this great country, where dolls sell for nearly 100 bucks a pop, are allowed to sleep in motor vehicles. But mothers don't lose custody over this injustice. Because, you see, they are victims, too"
So is this a bad sign, that middle-class America is willing to pay $95 for a homeless doll?
CBS news thinks not. In their article, they cite many mothers shopping for their daughters who are glad that some awareness is being raised.
Shockingly, though, profits from this doll will not be going to help homeless people. However, the company has given half a million dollars to HomeAid, a non profit group that helps the homeless find housing.
So who are these dolls being sold to? Both articles discussed this, saying that the dolls are directed at young girls, around the age of 8. But Gwen is undoubtedly too expensive for a homeless child, so she would be sold to children whose parents can afford Gwen, most likely those in the middle-class.
Is it right to have a homeless doll? The American Girl company has multi-racial dolls, and previously, only one who truly suffered financially (the one from the Great Depression). What do you think?